How to read this definition
Inclusion criteria describe evidence that can establish this activity. Exclusion criteria identify circumstances that do not establish it on that basis alone. The evaluation remains connected to its taxonomy version and supporting evidence.
Can establish this activity
Included when supported
Evidence may support involvement when it matches one or more of these inclusion criteria.
6 criteria
- 01Criterion
Include direct-to-consumer advertising or promotion of covered breast-milk substitutes where prohibited by the applicable Code implementation or national law.
- 02Criterion
Include promotion, display, sampling, inducements, or commercial influence in healthcare facilities where prohibited or inconsistent with the selected standard.
- 03Criterion
Include labels, packaging, claims, images, instructions, or product presentation that violate an applicable requirement or improperly idealize or discourage breastfeeding.
- 04Criterion
Include free samples, gifts, discounts, incentives, equipment, or other benefits supplied to mothers, caregivers, health workers, or facilities where prohibited.
- 05Criterion
Include prohibited promotion through healthcare professionals, digital media, influencers, parenting channels, cross-promotion, brand extension, or direct relationship marketing.
- 06Criterion
Include findings supported by reliable regulator, court, government, WHO, UNICEF, monitoring, or comparable evidence that identifies the entity, product, conduct, place, date, and violated provision or standard.
Does not establish this activity on its own
Excluded on this basis alone
These circumstances do not establish this activity unless separate evidence also meets an inclusion criterion.
6 criteria
- 01Criterion
Exclude manufacture, distribution, or lawful sale of covered products where no qualifying marketing violation is established.
- 02Criterion
Exclude factual, scientific, regulatory, professional, or safety information that is permitted under the applicable rule and is not promotional.
- 03Criterion
Exclude marketing of products outside the selected product and age scope unless cross-promotion or brand extension brings the conduct within the applicable rule.
- 04Criterion
Exclude healthcare sponsorship, education, donations, or collaboration where the available evidence does not establish a prohibited promotional connection.
- 05Criterion
Exclude retailers and distributors that lack control, responsibility, or participation in the qualifying marketing practice.
- 06Criterion
Exclude remediated historical conduct from current violation status where reliable evidence establishes cessation and corrective action; preserve the historical finding and effective dates.
Evidence and evaluation methodology
How sources, entity pathways, decisions, qualifiers, and review history are handled.
Map screens to a client policy
How to choose provider screens, document coverage, and decide what happens after an outcome.